Category exclusivity
Your category is yours alone for the term. Your rivals can't get on the card.
Advertiser overview · The West Plano Edition
The whole idea, on one page.
You were invited because you're one of the best-rated businesses in the area. Here's exactly what Lone Star Mail Co. is, what a spot includes, and what it costs — about a two-minute read.
What this is
One premium 9×12 postcard, shared by 12–14 hand-picked local businesses — one per category — mailed via USPS Every Door Direct Mail to about 5,000 affluent West Plano homes. Not a coupon pack. One beautiful card, nice enough to keep.
- 9×12"
- premium glossy card
- 12–14
- businesses, one per category
- ~5,000
- homes · ZIP 75093
The bar to get on the card
Homes trust the card because everyone on it has been checked. The curation is the product.
- Invitation only. We go looking for the businesses neighbors already rave about — a spot can't simply be bought.
- 4.5 stars or better, with real reviews behind the rating.
- Licensed and insured where the trade calls for it.
- One per category. One roofer, one dentist, one taco shop. When yours is claimed, it's closed.
If you're reading this, you already cleared the first cut.
The card itself
Big, thick, and glossy — made to pass the fridge test, not land in the recycling.
What every spot includes
Every tier, no exceptions. You bring the offer; we handle the rest.
Free ad design
We design your ad and revise it until you're happy. No design fees, ever.
A tracked QR code
Your ad carries its own QR code, so you see exactly how many scans it earns.
Premium stock
9×12 on thick 16pt cover with a UV-gloss finish. It feels like an invitation, because it is one.
What it costs
Mail your own 9×12 to these 5,000 homes and you're at roughly $2,100–$2,500 in print and postage alone — past $2,750 once design and coordination are in. Share the card, and the same front doors start at $295.
| Spot | What it is | Per edition | Year plan · 4 editions, ~15% off |
|---|---|---|---|
| Intro | A smaller spot to try it out | $295 | ~$1,000/yr |
| StandardMost popular | Full ad — your category, yours alone | $450 | ~$1,530/yr ≈ $383/edition |
| Premium | Double-size ad — only 3–4 per card | $695 | ~$2,360/yr |
| Anchor | Back cover, biggest ad — 1 per card | $995 | ~$3,380/yr |
The year plan is the default: four editions, about 15% off, your category locked all year. Example — the $450 Standard spot comes to ~$1,530 for the year, about $383 per edition.
At the Standard spot, that's nine cents to be on the counter of every home on the route.
Now booking · Edition #1
The West Plano Edition
ZIP 75093 — Willow Bend, Gleneagles, and Kings Gate. About 5,000 of West Plano's nicest homes: median household income around $121–125K and roughly 72% owner-occupied (Census/ACS). Twelve to fourteen spots, one per category — first paid, first locked.
Want your category?
Tell us your business and your category. If it's open and you make the cut, we'll hold your spot on The West Plano Edition.
Questions? thomas@lonestarmailco.com
Claim your category: lonestarmailco.com · thomas@lonestarmailco.com